Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best Chinese New Year content from across industries in the period of 9 January to 9 February.
1. TicTac Phillipines
Engagement Score – 1,000
Start the Year of the Monkey on a sweet note! ☺ Happy Chinese New Year!
Posted by Tic Tac on Monday, 8 February 2016
2. Discover Hong Kong
Engagement Score – 1,000
Get to know your auspicious foods and their Cantonese pronunciation in time for Chinese New Year and kick off the Year of the Monkey with the luckiest meals: www.instagram.com/discoverhongkong#HKCNY
Posted by Discover Hong Kong on Friday, 5 February 2016
3. Philips Home Living Singapore
Engagement Score – 1,000
#AwkwardCNYMoments—we have all experienced them. What’s your most memorable one? Turn your awkward Chinese New Year moments into bliss with our prosperous deals. http://philips.to/1nR5y0q
Posted by Philips Home Living on Thursday, 4 February 2016
4. Kirin Ichiban Malaysia
Engagement Score – 1,000
During Chinese New Year, what could be more fitting than to send warm wishes to your family? May we suggest a Kirin.
Posted by Kirin Ichiban Malaysia on Sunday, 7 February 2016
5. Shanghai Tang
Engagement Score – 1,000
Chinese New Year is just around the corner. Celebrate the year of the Monkey with Shanghai Tang!
Posted by Shanghai Tang on Thursday, 4 February 2016
6. Park Regis Hotels
Engagement Score – 1,000
The staff at Park Regis Singapore are snapping their city as it gets into the spirit of Chinese New Year. Will you be celebrating the Year of the Monkey?
Posted by Park Regis Hotels on Thursday, 4 February 2016
7. Xpax
Engagement Score – 1,000
Chinese New Year is around the corner! Share your celebration pics on Instagram and more with 8GB Internet from Xpax!...
Posted by Xpax on Thursday, 4 February 2016
8. AXA Malaysia
Engagement Score – 1,000
AXA Malaysia wishes everyone a safe journey home this Chinese New Year! #AXACNY #GongXiFaCai pic.twitter.com/ey6hGsWMJg
— AXAAffinGIMY (@AXAAffinGIMY) February 4, 2016
9. KFC Singapore
Engagement Score – 1,000
Let's turn up the Sriracha heat this Chinese New Year with our latest Fortune Box at just $8! #KFCSriracha pic.twitter.com/yjQWd0dCg5
— KFC_SG (@KFC_SG) January 25, 2016
10. Sunlife Philippines
Engagement Score – 872
Catch @mateoguidicelli for Sun Life Digital Talks and welcome Chinese New Year on Feb 8! #SunLifeProsperity pic.twitter.com/VHfVHouFkc
— Sun Life PH (@SunLifePH) February 5, 2016
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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