David Blecken
Oct 6, 2017

Dentsu fined for failing to curb illegal overtime

The ruling brings to a close an open trial for labour practice violations following the suicide of an employee.

Dentsu's Tokyo headquarters seen from the Hamarikyu Garden
Dentsu's Tokyo headquarters seen from the Hamarikyu Garden

The Tokyo Summary Court has fined Dentsu 500,000 yen (US$4420) for violating the labour standards law in the final ruling of an open trial into the company’s role in the suicide of an employee in 2015.

While the financial penalty is small, the ruling acknowledges that Dentsu's unregulated working conditions contributed to the death of Matsuri Takahashi. The recent graduate killed herself on 25 December 2015 after experiencing workplace bullying and being forced to work unreasonably long hours between October and December.

According to the Nikkei, prosecutors accused Dentsu of putting profits above staff wellbeing and failing to curb a prevalent culture of extreme overwork.

The open trial that Dentsu has faced is an uncommon scenario for an incident of this nature, which by all accounts happens relatively frequently across different industries in Japan. Observers including those in the national press have indicated that the case was given extra weight due to Dentsu’s prominence in Japanese business and society.

Dentsu’s president and CEO, Toshihiro Yamamoto, admitted in September that Dentsu had failed to meet its social responsibilities and apologised on behalf of the company to all concerned. Yamamoto was appointed to lead Dentsu in January after his predecessor, Tadashi Ishii, resigned in an apparent atonement for the scandal.

Yamamoto has promised to ensure no such incident happens again. Spokespeople for Dentsu have said the company is working hard to enhance its working environment, with a focus on eliminating the culture of long working hours and obligatory overtime. 

Death from overwork is a serious national problem for Japan that the government is at pains to tackle. The topic has remained in the spotlight since Dentsu’s role in the suicide first came to light last October. As Campaign’s extensive reporting on the issue has shown, Dentsu is far from the only media industry organisation that needs to rethink its working practices. Indeed, on 3 October, NHK, Japan’s national broadcaster, became the latest large media institution to admit that overwork led to the death of an employee.

YOUR VIEW

What do you think of the ruling? We welcome any opinions. Please email [email protected]

Source:
Campaign Japan

Related Articles

Just Published

2 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

2 hours ago

Rise 2024 conference: Marketing chiefs offer six ...

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

2 hours ago

What are ChatGPT, Copilot and Gemini saying about ...

AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.

23 hours ago

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.