China consumed 11 billion esports video streams in 2016

The country accounts for 57 percent of the global esports video audience, with North America coming second, according to IHS Markit research.

The Chinese esports team at the 7th Esports World Championship held in Seoul, 2015. (Source: International e-Sports Federation)

Esports is going to gross $1 billion in ad revenue worldwide by 2021 as the audience for the genre expands, according to the Esports and the Future of TV report released by IHS Markit.

In 2016, esports drew $280 million globally in ad revenue, a mere fraction of the global ad revenue of $532 billion. Growth in advertising revenue in this genre will be driven by video, influencer marketing and sponsorhship, the report noted.

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