Australian e-commerce site Powerbuys appoints VeNA re:connect

Vena re:connect, which was launched in March by online video and entertainment network Vena, has been tasked with the complete overhaul of Powerbuys digital ecosystem with the aim of driving greater ROI. 

 

Powerbuys has enjoyed growth of 63 per cent in the past four years and has aggressive plans for increased revenues by end of 2012. 

 

VeNA re:connect director Bart Jawien said the task for Powerbuys was to transform the retailer's digital communications into best standards in e-Commerce as well as increasing the brands complete service offering from hiring staff, managing inventory, logistics, through to warehousing and procurement.

 

"Competition is becoming ferocious in this sector as customers rapidly move away from physical shopping locations into online where customer loyalty is yet to be built," said Jawien. "Our work for Powerbuys will be designed to work smoothly and effectively on any screen, as we are technology agnostic when it comes to how consumers choose to interact with brands online."

 

"We will move Powerbuys into the next generation of e-Commerce where e-Stores are integrated with mobile platforms as well as driven from within social media communities," concluded Jawien.