Marketing
Byravee Iyer
Sep 22, 2014

Asian Games struggles to attract global, regional advertisers

ASIA-PACIFIC - The 2014 Incheon Asian Games, which kicked off Friday, has attracted sponsorship from a number of Korean brands, but has not gained the same level of traction with multinational brands as properties such as the NBA in the Philippines and the English Premier League in Southeast Asia.

The 17th Asian Games held in Incheon has attracted a clutch of local sponsors

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