xbox
Bond with gran through Xbox, says Microsoft to teens
Short films promote the console brand’s initiative to help elderly people.
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Microsoft banks on 'Halo' effect to expand Xbox’s influence in Asia
SINGAPORE - This week marks the global launch of 'Halo 5: Guardians', a highly anticipated new title in the Halo game franchise, and Microsoft is taking the direct route with a two-month long marketing campaign focused on fan engagement.
Partners bring dynamically generated in-game ads to APAC
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
DDB China announces further senior executive changes
HONG KONG - DDB has promoted Milo Chao as co-head of strategic planning for DDB Greater China and DDB Guoan and Andrew Ho as its director of strategic planning for DDB Hong Kong and Guangzhou.
Wunderman announces regional leadership restructure
ASIA PACIFIC - Wunderman APAC president Stephane Faggianelli has announced a new regional leadership structure with Steve Hsia appointed chief operating officer and Eric Ng chief client officer for Wunderman Asia-Pacific.
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