PR
Agency Report Card 2023: Dentsu Creative
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Kate Middleton’s cancer diagnosis is another reminder for social media managers to think before posting
Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.
Move and win roundup: Week of March 25, 2024
Ogilvy, Digitas, SEC Newgate, BMF, Golin, Havas, Publicis and more, in our weekly collection of people moves and account news.
Navigating the blurred lines of faith and consumerism during Ramadan
A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.
'AI-powered' agency collective launches with quartet of creative businesses
Comms professional Lizzie Earl has launched Stakked—a collective of four specialist creative companies, backed by industry veteran Andrew Bloch.
Why LGBTQ+ programming dwindled at SXSW this year
Discussions about transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Women to Watch Greater China 2024: Paloma Ho, Omnicom Media Group
Ho impressively ascended through the ranks by leading initiatives for growth, engagement, and inclusivity at Omnicom Media Group Taiwan.
The habits of highly effective women
Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.
Move and win roundup: Week of March 18, 2024
22feet Tribal Worldwide, Aiko, Mandarin Oriental, Experience Commerce, Greenpark, Tumi, Edelman, UM Australia, NP Digital, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
2024 Young Spikes winners announced
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
Move and win roundup: Week of March 11, 2024
Hires and wins at AS Watson Group, Stellantis, Breast Cancer Foundation, Dentsu Creative and more are in our weekly collection of people moves and account news.
You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
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