Media
Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
What I learned from one year of EssenceMediacom
On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.
Former iProspect Melbourne MD launches new media agency
Kookaburra Riot, EMG and Gravity Media, Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Havas acquires social media agency
The acquisition is the second Havas has announced this year.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
Singtel reappoints OMD as media agency of record
The media review began in September 2023 and participating agencies included Publicis and GroupM.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
Move and win roundup: Week of March 11, 2024
Hires and wins at AS Watson Group, Stellantis, Breast Cancer Foundation, Dentsu Creative and more are in our weekly collection of people moves and account news.
There's too much advertising on social media, 6 in 10 respondents tell Hootsuite
Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the U.S., Canada, U.K. and Australia.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
The 'reliance' on Ambani: Has the tech mogul become India's most visible business brand symbol?
SOUNDING BOARD: Following a lavish multi-million dollar pre-wedding celebration in Gujarat last week that attracted notoriety and celebrities from the world over, has the Ambani family become pivotal globally in establishing Brand India? Campaign asks the experts
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