Media
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
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How Porsche zeroes in on smaller details to improve customer experience
As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.
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News publishers call out stringent brand safety policies at IAB NewFronts
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
Yahoo retrenches journalists, social media staff in Singapore
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
Infillion relaunches MediaMath
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
Move and win roundup: Week of April 29, 2024
Imagination, Leverate Group, Mamamia, TRA, WiredCo, Havas, Special, OMG and more in our weekly collection of people moves and account news.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
40 Under 40 2023: Zane Furtado, Acquire
From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
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Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Transphobic media organisations are alienating the whole queer community
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Digital Media Awards 2024 winners revealed
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
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