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Brands launch spooky digital initiatives for Halloween

Bacardi Bacardi and Y&R Thailand launched a ‘Ghost Shutter The Exorcist’ app that uses AR technology and Google Maps to allow users to see virtual “ghosts” in the area, as well as exorcise the ghouls by splashing holy water, casting a spell or drawing a symbol. It ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.