Korean digital firm SocialLink to merge into Weber Shandwick

SocialLink is owned and led by digital communications specialist Juny Lee, who will assume the position of vice-president of Weber Shandwick Korea, reporting to its managing director Tyler Kim. Lee and his staff of 15 will continue to provide services directly to SocialLink’s existing clients.

The move will expand Weber Shandwick’s Korean headcount by about 50 per cent.

Kim said: “The merger of SocialLink into our business brings us deep strategic and execution expertise in digital and social media communications.”

“In forming SocialLink, my hope was to show companies operating in Korea the power and reach of strategic social media programmes,” said Lee.

Established in early 2010, SocialLink has built a distinguished portfolio of domestic and international blue-chip clients, including brands such as SK Telecom, GM Korea and Samsung Electronics.