Tony Poon re-joins McCann Worldgroup

Based out of McCann's regional headquarters in Singapore, Poon will be responsible for advising clients on developing an analytical and data-driven approach across all facets of their business, including marketing and communications.

“With increasing financial pressures, combined with the growing complexity of our marketing landscape, it’s critical as an agency that we link our integrated marketing strategic practice to global intelligence and marketing performance systems, ensuring effectiveness is embedded into everything we do," commented Charles Cadell, president of McCann Worldgroup, Asia-Pacific.

Poon's collaborative style and understanding of the agency environment will enable the network to implement a number of "new tools and performance analytical processes, to win the war for growth," added Cadell. 

Over the course of his career, Poon has also worked with The Walt Disney Company, Cathay Pacific Airways and Morgan Stanley. During his first stint at McCann, Poon held the position of APAC head of analytical services and lead a team of analysts in Hong Kong and Beijing at MRM Worldwide.