Ad Nut
May 18, 2020

Watch: RHB Bank and FCB Malaysia's all-stock Eid-al-Fitr video

Made using only stock footage, RHB Bank's Eid-al-Fitr video reflects on, and reflects, overcoming virus challenges.

Watch an English-subtitled version of the above video here.

Despite quarantine restrictions and budget re-allocations, Malaysia's RHB Group decided it wouldn't due to cancel plans for a film commemorating the upcoming Eid-al-Fitr celebration. FCB Malaysia rose to the challenge with the above film made using stock footage. Thus the film's production mirrors its content, about making the best of a situation and overcoming adversity. 

CREDITS

CLIENT: RHB BANK
Group Chief Marketing Officer: Abdul Sani Abdul Murad
Head, Group Brand Communications: Tunku Hazli Bin Tunku Tolha
Manager, Group Brand Communications: Anwar Amin
Senior Manager, Digital Brand Management: Elaine Yap
AGENCY: FCB MALAYSIA
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Head of Account Management: Sharon Rodrigues
Creative Director: Tjer
Creative Group Heads: James Voon & Jonathan Chan
Copywriter: Izham Fazely
Account Executive: Alexis Au-Yong
Senior Producer: Wira Chon
PRODUCTION HOUSE: RESTLESS PRODUCTIONS
Executive Producer & Owner: Terrance Chua
Film Director: Ce Ding Tan
MUSIC & SOUND DESIGN: GT RECORDS
Managing Director: Ram Nabil Chia
Producer: Munirah Razali
Engineer: Shaktyvel Neelamekan
Assistant Engineer: Eddy Loo

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Source:
Campaign Asia

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