Staff Reporters
Jan 20, 2012

Top 10 Lunar New Year ads

Kung Hei Fat Choi. Here is our selection of the best ads to welcome in the Year of the Dragon. First up is Petronas' 'Coming home', a brand that never fails to deliver a heart-warming commercial marking the Lunar New Year and the importance of family.

Olympic athlete Liu Xiang stars in Coca-Cola's ad for the festive season. Created by Leo Burnett, the ad titled 'School Visit' sees the sportsman reminisce about his school days. Liu is Coca-Cola's brand ambassador in the Mainland.

Maybank draws on the expertise of Master Slow Ho Phiew, founder of the World Lion Dance Championship, to convey its Lunar New Year message. 

PepsiCo presents this 10-minute film titled 'Bringing happiness home' telling the story of how three grown children, despite having other plans, make it home to their kind-hearted father for Chinese New Year with a little help from a nameless stranger. 

Calsberg Singapore is giving away a BMW Convertible with this ad for the holiday season. 

Malaysian energy provider Tenaga Nasional Berhad (TNB) puts a comedic spin on its ad for the festive season, based on the Chinese belief that it is bad luck to clean the house on New Year's day. All cleaning must be done before midnight.

Healthcare company Eu Yan Sang takes us into yet another family's home for the traditional Chinese New Year meal. When an accident interrupts the preparations, the children step in to try and save the day.

This commercial for the emerging Malysian children's brand, follows a disgruntled 'Dooodoll' as he tries to win revenge over what appears to be a dragon's egg. 

Wall's Ice Cream advocates sharing in this ad, showing a happy family digging into a tub of ice cream.

It's all about the food. Pizza Hut promotes a very indulgent looking pizza in its ad for the Chinese New Year. Folded bills in the shape of each topping are magically transformed into a pizza and yet another meal is shared between a family.

Source:
Campaign Asia

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