The Uluru Statement releases first TVC ahead of referendum

The Uluru Statement, a call for First Nations Voice to be enshrined in the Constitution in Australia, is a long and difficult journey before it gets materialised. In the Uluru Statement’s first TVC, The Monkeys produced a campaign called ‘History is Calling’ to raise awareness in the lead up to a referendum and to encourage Australians to show their support.

The campaign centres around narrator Trevor Jamieson, a Pitjantjatjara and Nyungar man, as he tells a story about how First Peoples achieved a Voice to Parliament with the help of Australians. But the story ends with a sobering ‘what if’ twist—and it illustrates what a future might be if Australians supported the Voice at the upcoming referendum. Ad Nut urges those voting to watch this film in advance.

The ad is directed by Kamilaroi man Jordan Watton, alongside cinematographer, Arrernte and Kalkadoon man Tyson Perkins, and music composer, Yuwaalaraay man James Henry.

CREDITS

Creative Agency: The Monkeys, part of Accenture Song
Media Agency: OMD
Public Relations: Porter Novelli
Production Company: Rabbit Content
Director: Jordan Watton
Associate Executive Producer & Producer: Marcus Butler
Executive Producers: Lucas Jenner & Alex Hay
Cinematographer: Tyson Perkins
Production Manager: Lottie Aspinall
Production Designer: Simon Morgan
Wardrobe: Kymm Henson
Gaffer: Matt Willis
Grip: Mark ‘Moose’ Abrahms

Casting: Byrne Creative Casting

Editor: Adam Wills

Colourist: Matt Fezz

Post Production: White Chocolate

Sound House: Massive Music
GM/EP: Katrina Aquilla
Senior Music Creative: Ryan Dickinson
Sound Engineer: Abby Sie
Composer: James Henry

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