TBWA Paris unveils new worldwide film ad for J'adore by Dior

Crafted by TBWA Paris and shot in the Hall of Mirrors at the Palace of Versailles, the latest film ad features Charlize Theron arriving late to a fashion show. She sheds her clothes (all very tastefully) as she walks, then throws on a gold dress, and a spritz of J'adore, and walks out to the waiting audience.

The theme carries over from last year's campaign featuring Theron stripping down while walking at top-speed towards the camera.

Anticipation for the new commercial has been built up over the past week with the agency releasing teaser videos online via its site and Facebook page.

"Our wish was to make everyone take part in a timeless, mythical and contemporary
adventure, embodying the values of Dior. To help us achieve this task, we have chosen to put our trust into the hands of filmmaker Jean-Jacques Annaud, who has risen to the challenge in a most remarkable way," said Guillaume Pannaud, CEO of TBWA Paris.

Creative credits

Client: Dior - Claude Martinez, Marie-Anne Aymeric
Agency: TBWA\Paris - Guillaume Pannaud, Vincent Garel, Luc Bourgery
Executive Creative Director(s): Eric Holden, Rémi Noël
Creative Director(s): Sophie Guyon assisted by Stéphanie Ragot
TV Producer: Maxime Boiron, Hervé Dommange
Production Company:  WANDA Production
Director: Jean-Jacques Annaud
Director of Photography: Darius Khondji
Producer: Patrick Barbier
Director of Production: François Lamotte
Production Coordinator: Julien Floutard
Production and Sound Design: \Else
Artist: Gossip « Heavy Cross »
Post-Production: Mikros Image