Sophie Chen
Jan 23, 2014

Taxi-driver movie puts a mirror up to youth drink driving

KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.

KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.

The university worked with BBDO Singapore to create a first-hand experience of the dangers of the reckless habit for studentsusing hidden cameras to capture their reactions to a taxi driver who seems to be pouring whisky down his throat while driving.

The video concludes by asking students to apply the same standards to themselves that they did to the driver and provides a link to a website where they can pledge not to drive...

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