Ad Nut
Jan 17, 2017

McDonald's shows CNY through the eyes of children

A sweet, nostalgia-tinted Chinese New Year ad from DDB Group Hong Kong.

There's nothing not to like in this 60-second commercial from McDonald's, via DDB. It has a simple storyline and cute kids, and it does a great job tying the brand into wholesome enjoyment of a holiday feeling. On a craft level, Ad Nut particularly appreciates the warm, rich, golden-hour look of the film.  

See more Chinese/Lunar New year ads

CREDITS

VP Regional Director, DDB Asia: Peter Rodenbeck
Head of Strategy and Innovation: Andreas Krasser

DDB Group Sydney
Creative Partner: Steve Jackson
Copywriter: Owen Bryson
Copywriter: Shane Geffen
Art Director: Trong Ronakiat

DDB Group Hong Kong
Group Creative Director: O Poon
Creative Director: Paul Yu
Associate Creative Director: Ben Ling
Business Director: Noel Yuen
Senior Account Manager: Jim Leung
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Director: Maisy Choi/ Suchfilms

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

57 minutes ago

Men on black: ADNA's leadership picture ignites ...

Former BBH Chair Cindy Gallop has led the censure of the agency's imagery.

1 hour ago

ByteDance reportedly in talks with Reliance Jio to ...

India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.

2 hours ago

The pandemic is no reason for daily drinking

A new campaign by Australia’s Alcohol and Drug Foundation warns that a cheeky glass or two every night could spiral into a post-lockdown habit.

2 hours ago

Amazon deploys the power of song to win over small ...

Shop owners sing the praises of Amazon's platform in a hard-to-resist campaign by Ogilvy.