The campaign marks an ambitious push by inSing’s to operate as a one-stop platform for movie trailers, show time information and direct booking links. The site requires moviegoers to register for the entry application, answer four questions, and post a minimum of one review.
The chosen Movie Lovers, as inSing calls them, will post movie reviews on a regular basis for six months. Perks include a S$1,200 (US$857) payment for their services, an Apple MacBook, and the chance to catch blockbuster movies free of charge.
“It’s important that we evolve and meet the needs of our visitors. Singaporeans, being such keen movie-goers, were requesting an entertaining and informative Movies section on inSing.com and this section was developed as a result,” said CEO of SingTel Digital Media Varsha Rao.
The campaign will be aired through online mediums like classified sites and banner ads. Facebook and Twitter are also used to reach out to inSing fans. The Secret Little Agency is behind the project.
InSing.com was launched this May, and has so far attracted a million unique users.
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Credits:
Project I Love Movies
Client SingTel Digital Media
Creative agency The Secret Little Agency
Media agency ZenithOptimedia
Exposure Online
