V Energy has launched a new brand platform in Australia and New Zealand, developed by Clemenger BBDO Sydney. The energy-drink brand proposes that it can help people escape 'The procrastination place'.
Gen Z and younger millennials 18-25 have big goals, but are living in the most distracting time in history, the brand says. This is where a little guarana-powered liquid motivation comes in.
The 'Make it happen' platform launched this weekend. It...
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