V Energy has launched a new brand platform in Australia and New Zealand, developed by Clemenger BBDO Sydney. The energy-drink brand proposes that it can help people escape 'The procrastination place'.
"Gen Z and younger millennials (18-25) have big goals, but are living in the most distracting time in history," the brand says. "This is where a little guarana-powered liquid motivation comes in."
The 'Make it happen' platform launched this weekend. It includes TV, cinema, digital, social and OOH. The launch film, above, is directed by Ad Nut favourite Damien Shatford from Sweetshop.
Here's some GIFs:
Yet in Ad Nut's experience, energy drinks don't really help with procrastination; they merely make Ad Nut procrastinate more energetically—jumping frantically from one useless and unproductive activity to another.
V Energy, Frucor Suntory
Chief Client Officer: Cam Davidson
Head of Consumer Marketing: Jonny Croft
Senior Brand Manager: Chris Henbrey
Clemenger BBDO Sydney
Chief Creative Officer: Ben Coulson
Creative: Josh Aitken, Vanessa Robinson, Willy Maitland
Producer: Denise McKeon, Katrina Maw
Design: Daniel Mortensen, Alexandra Kidd
Client Service: Gareth Pask, Melanie Spence, Isabell Timar, Su-Ann Leong
Director: Damien Shatford
Executive Producer Greg Fyson
Edit: Luke Haigh via The Editors
Post Production: Blockhead VFX
Music & Sound: Otis Studios
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|