Ad Nut
Dec 22, 2016

Coca-Cola brings CNY cheer to lonely snowman

"Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.

For a moment, Ad Nut was confused and thought this was a Christmas ad. It must be the overdose of Christmas ads that Ad Nut has been bombarded with over the past two months. 

Anyway, this video takes Do You Want to Build a Snowman to a whole new level. Ad Nut is glad to see the comeback of A Fu and A Jiao. Jumping straight out of the Coke bottle, they apply some simple vector mechanics and voila, you've got four new snowmen in no time. They put Ad Nut to shame for sleeping throughout most of this winter.

Ad Nut thinks that it is not just the snowman who had to spend festivities alone out in the cold. Ad Nut hopes that human friends watching this video will spare a thought for the homeless and less fortunate in this festive period. 

CREDITS

Creative Directors: Jeremy Guo & Hesky Lu
Account Management: Cia Hatzi, Felicia How, Sophia Guo
Creative Planner: Jay Caplan
Senior Art Director: Kris Yang
Senior Copywriter: Billy Liao
Agency Producer: Alison Lin
TVC Production House: Animal Factory Films
TVC Post Production House: MPC Shanghai
TVC Director: Augusto de Fraga
Packaging Design Production House: Ember Lab

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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