Benjamin Li
Jul 31, 2012

Abbott's new Ensure campaign alerts adults to importance of early heart protection

To enhance the brand’s affinity among its target middle-aged audience, multinational healthcare giant Abbott Laboratories has tasked Grey Hong Kong to create new thematic advertising for its Ensure brand of nutritional supplement.

To enhance the brand’s affinity among its target middle-aged audience, multinational healthcare giant Abbott Laboratories has tasked Grey Hong Kong to create new thematic advertising for its Ensure brand of nutritional supplement.

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