BBDO Singapore worked with OMD, Clear Channel and Belgian photographer Jef Boes to create a series of outdoor posters that give real COVID-19 survivors a chance to express their thanks to frontline workers. Boes shot each survivor through FaceTime on his iPad, and BBDO Singapore worked with EG+ to create the final artwork. OMD and Clear Channel Singapore placed the posters at bus and taxi shelters near hospitals around Singapore.
Mateusz Mroszczak, ECD, BBDO Singapore:
The healthcare workers deserve all the credit in the world, and although it’s something simple, we hope that every one of them seeing this will feel inspired and realise how much the nation values them.
Agency: BBDO Singapore
Photographer: Jef Boes
Printing: NPE Print Communications
Media: Clear Channel Singapore
Final Artwork: EG+
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