Ad Nut
Jun 8, 2020

Portraits of COVID-19 survival and gratitude

BBDO, OMD and Clear Channel helped real survivors say thanks to medical workers through posters put up in 300 spots near Singapore hospitals.

BBDO Singapore worked with OMD, Clear Channel and Belgian photographer Jef Boes to create a series of outdoor posters that give real COVID-19 survivors a chance to express their thanks to frontline workers. Boes shot each survivor through FaceTime on his iPad, and BBDO Singapore worked with EG+ to create the final artwork. OMD and Clear Channel Singapore placed the posters at bus and taxi shelters near hospitals around Singapore.

Mateusz Mroszczak, ECD, BBDO Singapore:

The healthcare workers deserve all the credit in the world, and although it’s something simple, we hope that every one of them seeing this will feel inspired and realise how much the nation values them.


Agency: BBDO Singapore
Agency: OMD
Photographer: Jef Boes
Printing: NPE Print Communications
Media: Clear Channel Singapore
Final Artwork: EG+

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

5 hours ago

New York Times to move digital operations out of HK ...

The international publisher will move part of its newsroom to Seoul.

5 hours ago

ADK announces new head in Singapore, sets up ...

The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.

5 hours ago

Why brands should tap into Asia’s growing football ...

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

5 hours ago

Robots serve non-alcoholic beer in a 'bar' for one ...

A Heineken popup in Sydney promises a "brand new drinking experience”. Thanks, but we'll pass.