He once dreamed of being an Australian bush firefighter – today, the designer finds other avenues for risk-taking
Creative Minds
11 questions answered by creative types across Asia, from serious to silly.
Creative Minds: A jack of all trades, master of words
Tokyoite Aoi Nameraishi shares her love for Eiko Ishioka, sushi and Keeping Up With The Kardashians.
Creative Minds: She thought she'd become a veterinarian or psychologist, but the arts kept calling
Science student turned art director, dog lover, tattoo collector and aspiring solo traveller—Michelle Fu takes on our 11-question challenge.
Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking
It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.
Creative Minds: 'Moana's journey of fighting for her dreams resonates with me'
The Vero Bank creative head finds inspiration in weather, walls, and the world beyond, and dreams of one day travelling it all, even over dinner with Van Gogh.
Creative Minds: RJ Espartinez wore a wire in a stolen phone market—and lived to write about it
Jayme Headquarters' RJ Espartinez never planned to be in advertising. But between the undercover stings, the K-pop-named fish and the global awards, it's hard to imagine him anywhere else.
Creative Minds: The psychology graduate who decided to write
The Kingdom Digital creative plans to write a horror game script, dine with Eva Green and Lady Gaga, and someday earn the affection of a cat.
Creative Minds: The ECD with 11 cats, two dogs and no shortage of ideas
A funny Ericsson ad sparked Nutchanun Chiaphanumas’ path into advertising. Today, the We Are Social Thailand creative looks to people, stories and plenty of animals for ideas.
Creative Minds: From the Senate to adland, Jonel Revistual detoured his way to copywriting
The Dentsu Creative ACD spent years wandering through broadcast, activism, and spoken word poetry before finding his calling.
Creative Minds: Sophie Harper once hid her creative side, until she realised copywriting was poetry with a pay cheque
The Saatchi & Saatchi Sydney scribe channels her stage presence and poetic flair into every pitch.
Creative Minds: Suong Nguyen crashed a client lunch and turned it into a 17-year ad career
After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City.
Creative Minds: A polar bear expedition and a David Lynch universe
Art director Hanna Grant talks about beautifully weird work, working under pressure, and why her bucket list involves bears (the actual ones).
Creative Minds: Why Lyndon Christie wants a store-closing stunt etched in the client hall of fame
Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.
Creative Minds: Why Nonthaporn Ketmanee believes adland should think more like tennis stars
Inspired by athletes Jannik Sinner and Carlos Alcaraz, the senior creative director at Publicis believes the industry could use more humility, respect, and beautifully crafted thinking.
Creative Minds: Naho Manabe on finding calm between skydiving and climbing Mount Fuji
A mother, marathoner, and Cannes-winning creative, the Publicis Groupe Japan group creative director finds meaning in balanced living.