The creative concept plays on Cantonese idioms that describe the effects of extreme hunger: seeing flowers (translated to having blurry vision), growling stomachs and weakening of the knees. A promotional discount is offered from April 27 until end of May as a further incentive to dine at Yoshinoya.
Credits:
Project Hungry for Yoshinoya
Client Yoshinoya
Creative agency Buzz Communications, Hong Kong
Creative director Raymond Tam
Art directors Timothy Chan, Hocki Wan
Copywriter Reo Law
Production house The Circus
Exposure Television, outdoor
