"We wanted to use unexpected twists in daily life scenarios to show the nasty consequences that pneumococ- cal disease can bring to children," she said.
In one spot, a mother is teaching her daughter how to recognise her three sisters. When the daughter calls one ‘the third sister', her mother points out that she is the youngest sister, revealing the third sister had passed away.
Lee added that the push was targeted at parents with babies aged between two- to five-months-old, who do not believe the disease will affect their family.
"Many parents know about it, but they do not think it is relevant," she said. ‘(The campaign) is aimed at arousing public awareness in the shortest possible time, from an authoritative and credible source - doctors."
