Jenny Chan 陳詠欣
Apr 1, 2019

WPP China names CEO for Kinetic and GroupM OOH unit

The company appoints Cary Huang to a dual role.

Cary Huang
Cary Huang

Cary Huang is the new CEO of Kinetic China and GroupM's OOH unit.

Huang was most recently CEO of Simei, a publicly-listed communication group. He is also no stranger to WPP, having served stints with Ogilvy, Mindshare and MediaCom before.

In the dual role, Huang will be responsible for "synergising the resources and talents of these two companies", focusing on planning and trading in OOH (out-of-home) advertising in China, according to the company.

Huang replaces Claudine Kwek, who oversaw trading strategy and vendor relationship management for Kinetic China, as well as Joule and Forward under WPP. 

Based in Shanghai, he will report to Patrick Xu, CEO of GroupM China and WPP China, and Marc-Antoine de Roys, Kinetic's global CEO. Huang will also become a member of GroupM China's executive committee and Kinetic’s global leadership team.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

4 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.