Staff Reporters
Jan 29, 2020

WPP AUNZ announces New Zealand management change

A four-person management team takes over as Sven Baker resigns from his MD role.

Sven Baker
Sven Baker

WPP AUNZ appointed a new New Zealand management team as it announced that Sven Baker has resigned as New Zealand MD and will move to a transitional role as non-executive chairman.

The new management team, reporting to Jens Monsees, CEO of WPP AUNZ, is Chris Riley (CEO of GroupM NZ), Kelly-Ann Maxwell (CEO of Designworks), Luke Pierson (CEO of Wunderman Thompson) and Damian Ferigo (NZ CFO of WPP AUNZ).

Monsees praised Baker's leadership over almost two decades. "He has played a pivotal role
overseeing some of NZ’s most successful M&As, has driven growth, spearheaded great campaigns
and has worked hard on collaboration with all the brands within NZ and across Australia,” Monsees said in a release.

Baker said it is "absolutely the right time to step back" as there is "an incredibly talented group of senior leaders ready and able to step up and drive this business forward". In addition to his governance role for WPP AUNZ, Baker will be pursuing broader interests, including
actively supporting a portfolio of technology startups that he is becoming increasingly involved with
as an investor and advisor, he said.

The NZ management team takes over immediately. Riley, Ferigo and Maxwell are based in Auckland and Pierson in Wellington.

Related Articles

Just Published

1 hour ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

1 hour ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

2 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

2 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.