Saatchi & Saatchi may not have the same scale or reputation across APAC as sister creative agency Leo Burnett, but it holds pockets of strength in certain markets like China, Australia, India and Thailand. In China, Saatchis scored major project work and retainers while down under Saatchis benefitted from the Publicis ‘Power of One’ model, teaming up with other Publicis specialty agencies like Digitas, Performics and MSL to win over new clients. That same model also meant a similar approach to innovation and employee diversity and development as other Publicis agencies APAC-wide.
So how well did Saatchi & Saatchi and its Publicis family fare in APAC in 2019?
Check out Saatchi & Saatchi's Agency Report Card now to see:
The agency's overall grade for 2019
Grades and detailed discussion of performance across five categories:
- Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
- Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
- Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
- Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients.
People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
The grade the agency gave itself, and why
How the agency performed versus its 2018 scores
- The agency's self-declared areas of specialisation.