What it's like to work on...the AIA Great European Carnival

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Michael Denmark, CEO of TGEC, describes producing the AIA Great European Carnival, which opens today in Hong Kong, as being like baking a very complicated cake that needs many different ingredients and skillsets.

The core ingredient that holds the “cake” together is none than AIA, which has been the title sponsor for the past five editions of the event. Denmark attributes the enduring relationship with AIA, as well as with several returning...

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