Sabrina Sanchez
Aug 29, 2021

Wella selects Hugh Dineen as new CMO and global brand president

Wella brands include haircare products by Clairol and Sasoon.

Wella selects Hugh Dineen as new CMO and global brand president

Wella Company, whose brands include Wella Professionals, Clairol, O.P.I., Nioxin, Sebastian Professional and ghd, has named Hugh Dineen as global chief marketing officer and president of global brands. 

In the newly-created role, Dineen will be responsible for expanding the company’s brand portfolio and will report directly to Annie Young-Scrivner, CEO of Wella Company.

“The future of Wella Company is here, and I’m thrilled to join the team at this pivotal moment,” said Dineen in an email. “As we continue to distinguish Wella Company as a global leader in beauty, I look forward to spearheading growth from a marketing perspective to reach customers wherever they are with whatever they need, from our retail category to e-commerce to our professional product suite.”

Dineen joined the company in August from MetLife, where he served as CMO until December 2020. He previously served in leadership roles at Avon and Johnson & Johnson.

The Wella Company has also hired several others to executive leadership positions. Virginie Costa has been named global chief financial officer and Gretchen Koback Pursel joined as global chief people officer.

Costa joined the company in June after serving as global CFO at Godiva Chocolatier, where she helped the brand expand across retail and ecommerce.

Pursel joined the Wella Company in August, previously serving as chief human resources officer at Tiffany & Co. In the new role, she will lead the company’s diversity, equity and inclusion efforts.

Wella currently operates in more than 100 countries and employs more than 6,000 people. Young-Scrivner is one of only two women to lead a top global beauty company across Europe, the Americas, Latam/Brazil and Asia Pacific.

Source:
PRWeek

Related Articles

Just Published

5 hours ago

Publicis employee who lost her parents to opioids ...

Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.

5 hours ago

Debunking TikTok’s ‘mystery virus’ trend spreading ...

TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.

5 hours ago

Want to reach women? Put your brand safety fears aside

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.

18 hours ago

Dentsu appoints new president and chief strategy ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.