The title, one of the first in Singapore by a beauty retail brand, will be launched in the island state and later extended to China, Malaysia, Taiwan, Thailand, and other key markets.
The magazine, to be published by Paperclip Communications, will seek to reiterate the essence of Watsons’ brand proposition - “look good, feel good, have fun”. It will feature information relating to beauty, fashion, health and wellness and a host of inspiring optimistic stories.
The magazine, to be published by Paperclip Communications, will seek to reiterate the essence of Watsons’ brand proposition - “look good, feel good, have fun”. It will feature information relating to beauty, fashion, health and wellness and a host of inspiring optimistic stories.
Cathy Yeap, managing director, Watsons Personal Care Stores said, “Watsons carries a wide array of mass and masstige health and beauty brands, so we have the necessary know-how to educate consumers on the benefits and correct usage of these products. Glow will also serve as a platform for us to engage and interact with our customers.”
The new magazine will be available in March, July, October and December with an initial print run of 100,000 copies, and will be sold exclusively at all Watsons Personal Care Stores for S$2 (US$1.3) a copy.
