Watch: Coke on the breadth and limitations of marketing 'happiness'

Campaign Asia-Pacific talks to Coca-Cola's Shakir Moin (China VP and CMO) and Rodolfo Echeverria (VP of global creative, connections and digital) about the trigger for the brand's major strategic shift: millennials do not view 'happiness' as a lofty or idealistic concept anymore.

by Jenny Chan 陳詠欣