Faaez Samadi
Oct 25, 2018

VCCP launches in Asia

Communications agency sets up shop in Singapore.

Craig Mapleston
Craig Mapleston

UK integrated communications agency VCCP has opened its doors in Singapore, marking the firm’s first foray into Asia.

Craig Mapleston has joined the agency as APAC regional director. With more than 20 years’ experience, Mapleston arrived from Iris Singapore, where a spent a decade in roles including managing director and APAC chief growth officer.

Mapleston will seek to build VCCP’s Asia presence, and make Singapore the regional headquarters for creative and strategic communications work. From launch, the office will be the regional hub for global client Shell. “I’m ready to introduce VCCP’s renowned challenger agency for challenger brands approach to the Asia market,” he said.

VCCP’s client roster also includes Mondelez International, O2 and Domino’s Pizza.

Adrian Coleman, VCCP group CEO, said: “Singapore holds a wealth of possibilities to challenge the marketing landscape and we’ve proven success at simplifying complex problems with creative ideas and executions that cut through the noise. Craig is the perfect person to be heading up our office and driving our strategic approach.”

Founded in 2002, VCCP also has offices in London, Berlin, New York, Madrid, Prague, San Francisco and Sydney.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.