A website, www.tvcity.tvb. com, offers advertisers the opportunity to broaden their messaging to a potentially larger audience.
According to TVB.com’s new COO Ivy Wong, the website also means that advertisers - which include Estée Lauder, Samsung, Sony Ericsson and Cathay Pacific - can bring real interactivity to their advertising campaigns.
According to TVB.com’s new COO Ivy Wong, the website also means that advertisers - which include Estée Lauder, Samsung, Sony Ericsson and Cathay Pacific - can bring real interactivity to their advertising campaigns.
“It is an interactive promotional format for advertisers to soft-sell their products or services, so that consumers can click for further information on the products mentioned in the programmes,” said Wong, adding that TVB developed the site in-house.
Wong added that the prices for online ads on the site start at HK$30,000 (US$3,800), and vary according to the duration of the package.
Wong joined TVB.com late last year with a remit to build the station’s flagging online presence.
The next programme to be featured will be drama series 7 days, shot in Japan.
