Jenny Chan 陳詠欣
Jan 12, 2015

Treasury Wine Estates hires strategic consultant for China market

SHANGHAI - Treasury Wine Estates (TWE) has engaged RTG Consulting as its strategic consultancy partner in China for services including qualitative and quantitative research, media and consumer auditing, and brand positioning development.

Treasury Wine Estates hires strategic consultant for China market

The world’s largest pure-play listed wine company will promote its most recognised wine brands, Penfolds and Wolf Blass to the increasingly discerning Chinese consumer.

China is a key market for TWE globally, but as China’s experience with premium goods continues, there is more and more competition in the wine and spirits industry, said Robert Foye, TWE's president and managing director for Asia, Europe, MEA & Latin America.

The China assignment was confirmed by Angelito Tan, partner and chief executive of RTG.

Globally, TWE will reportedly "offload" up to 25 “non-priority” brands in order to focus on its high-end ranges: Penfolds and Wolf Blass (both targeting China), as well as Wynns, Beringer, Lindeman’s, Etude, Chateau St Jean, Matua, Stags’ Leap and Souverain.


Related Articles

Just Published

2 hours ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

2 hours ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.