The print burst is aimed at 25- to 35-year-old single- and dual-income individuals looking for an MPV with the comforts of a luxury car.
The campaign builds on an earlier push in March for the first Wish marque, which targeted car owners with families. The new campaign places a greater emphasis on the latest model's in-car entertainment features.
"The USP of Wish II is the DVD and LCD player inside it," said Supinun Ravivarungkul, account manager, Delphys Hakuhodo. "The proposition is that, with outstanding entertainment technology around the driver, Wish II creates a world of happiness inside the car."
The campaign will run in national newspapers and magazines, including Tharnsethakij, Prachachart, Thai Rath, Daily News and Kom Chad Leuk.
Toyota's Wish II competes directly with Mitsubishi Space Wagon, a full-sized MPV, but other brands that target a similar group are Honda Stream, Chevrolet Zafira and executive sedans such as the Nissan Teana and the Honda Accord.
Toyota also has Innova in the MPV segment. While Delphys Hakuhodo has handled the Wish account since its launch in 2003, Dentsu Thailand retains the Innova account.
