David Blecken
Aug 10, 2018

Tokyo government efforts to reduce plastic waste hampered by lack of communications investment

Changing people’s behaviour requires communications expertise, complains a frustrated official.

Plastic waste prepared for recycling. Japan is struggling to manage its refuse now it is unable to send it to China. Photo: Shutterstock

Pollution caused by plastic waste is a problem that many people are aware of but few take action against. Around 8 million tons of plastic end up in the world’s oceans each year, with more than 80% coming from Asia, according to the Nikkei Asian Review.

In Japan, the Tokyo Metropolitan Government faces the unenviable task of changing ingrained behaviour with almost no funding for communications.

Japan is known internationally for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Starbucks opens signing store in Penang
Premium
39 minutes ago

Starbucks opens signing store in Penang

The fourth of its kind worldwide, the outlet aims to provide service, job opportunities and a gathering place for the city's Deaf community.

Premium
MSL names new APAC CEO
Premium
44 minutes ago

MSL names new APAC CEO

Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.

Premium
Perrigo appoints Wavemaker for European and Australian markets
Premium
3 hours ago

Perrigo appoints Wavemaker for European and ...

EXCLUSIVE: Publicis Media's Zenith previously handled business.

Premium
Integral Ad Science acquires contextual ad firm ADmantX
Premium
4 hours ago

Integral Ad Science acquires contextual ad firm ADmantX

The acquisition will allow IAS to offer a contextual targeting tool for advertisers and publishers looking to move beyond the cookie.