David Blecken
Aug 10, 2018

Tokyo government efforts to reduce plastic waste hampered by lack of communications investment

Changing people’s behaviour requires communications expertise, complains a frustrated official.

Plastic waste prepared for recycling. Japan is struggling to manage its refuse now it is unable to send it to China. Photo: Shutterstock

Pollution caused by plastic waste is a problem that many people are aware of but few take action against. Around 8 million tons of plastic end up in the world’s oceans each year, with more than 80% coming from Asia, according to the Nikkei Asian Review.

In Japan, the Tokyo Metropolitan Government faces the unenviable task of changing ingrained behaviour with almost no funding for communications.

Japan is known internationally for...

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