Tiger Beer fights market slump to make an impact on TV

Consumers are turning to coffee instead of beer, but Tiger's TVCs nevertheless hit the spot. Tiger Beer, a brand that has been lying low on the advertising front of late, has come in at third place of the viewer recall chart for September. In the face of a stagnant beer market - caused in part by a rise of popularity in the cafe culture - Tiger's TV ads are being aired with English Premier League (EPL) matches and aim to present the beverage as the perfect football-watching companion.