It is believed that several international agencies were approached to pitch for the business. However sources suggest that most accredited agencies have declined as the client has refused to pay a pitch fee.
Until now Tesco Stores has been handling its creative in-house. It is believed that few non-4A's agency might be involved in the pitch.
Until now Tesco Stores has been handling its creative in-house. It is believed that few non-4A's agency might be involved in the pitch.
In July last year, Tesco handed its out-of-home (OOH) advertising account to Posterscope following a pitch that involved Kinetic, Navia Asia and Media Pertiwi.
Prior to this, Tesco Stores handed its media account to Zenith Media following a six-way pitch, displacing six year incumbent MEC. The other agencies that were involved in the pitch were OMD, Optimedia, Carat Media Services and Maxus.
Tesco Stores Malaysia was incepted in 2001 as a strategic alliance between Tesco Plc UK and local conglomerate, Sime Darby Berhad of which the latter holds 30 per cent of the total shares. Tesco Malaysia commenced operations in February 2002 with the opening of its first hypermarket in Puchong, Selangor.
The supermarket chain employs nearly 12,000 employees and operates 30 stores in two formats following the acquisition of the Makro Cash and Carry business in Malaysia in December 2006.
