The company will be now known as 'TM' in all its corporate communications and has streamlined its offering to include new retail outlets, products and packages, online payments sites, billing choices, a simplified product range and simplified access numbers.
TBWA handled the corporate brand launch, which included a new TVC carrying the theme 'I'm more than just a number', while ZenithOptimedia handled media.
"As a company, TM is the only brand in the country that touches people from all walks of life in so many areas, so we wanted to have a 'real life' feel to the commercial and show true understanding of consumer wants and needs," said Chris Howden, TBWA Mal-aysia's head of creative.
"The theme shows that behind their numbers are people with different personalities and needs -- it's the kind of understanding that enables TM to deliver products and services that are useful and relevant, and open up possibilities for you in life."
Poster Publicity Malaysia developed a nationwide outdoor campaign, with overhead bridges, billboards, LRT and Monorail station branding, Trivision spectaculars and airport displays.
