Taiwan Adwatch: Newcomer strides to second place with 'Possibilities' spot

Elife Mall took top position, but it was a whiskey brand which touched TV viewers' hearts, reports Amy White. An ad for a local electronics chain, Elife Mall, has taken the top spot of the January Adwatch chart in Taiwan with a TVC developed inhouse, while newcomer to the chart, whiskey brand Johnnie Walker, stormed into second place with a recall rate of 79 per cent.