Robert Sawatzky
Dec 19, 2019

Starcom wins Ferrero's China media mandate from Carat

Account estimated to be worth RMB $200 million or more in billings.

Starcom wins Ferrero's China media mandate from Carat

Starcom has scored a sweet victory in China, emerging as the winner of a major media pitch by  Ferrero, Campaign has learned.

The China-wide account includes all offine and online media planning and buying for the Italian chocolate and confectionary company's entire suite of brands in the market, including Kinder and Ferrero Rocher, according to someone with knowledge of the pitch. Varied estimates suggest the account to be worth at least RMB $200 million (US$28.5 million) in total billings.

The incumbent on the account was Carat, and Campaign understands that Carat was among the pitch's final contenders along with GroupM agency M/Six. The loss is another blow to Dentsu Aegis Network which is retrenching jobs in China due to business challenges there. 

Mindshare won the bulk of Ferrero's global media duties—including the US, Australia, Southeast Asia and India—in September after defeating incumbent PHD in a pitch, but was conflicted in China. In October, however, Starcom was awarded Ferrero's UK media business.

Ferrero declined to comment for this piece. Campaign also requested comment from both Starcom and Carat. 

 

 

 

 

 

 

Related Articles

Just Published

7 minutes ago

Why do so many agencies continue to work with ...

The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.

15 minutes ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

46 minutes ago

Virtual avatars are a chance for audiences to start ...

Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.

1 hour ago

Display in Muji. Book plots in haiku format. ...

INSPIRATION STATION: Singapore's National Library Board promotes reading with help from Ogilvy, Muji, and a venerable Japanese poetic form.