Developed by Euro RSCG, the ten versions of the posters feature several landmarks and attractions that directly correlate to the placement of the ads. The promotion, for the HD camcorder, encourages audiences to record moments of their lives on the go.
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Credits:
Project HD on the Go
Client Sony Hong Kong
Creative agency Euro RSCG, Hong Kong
Executive creative director Marky Lo
Creative director Adrian Lam
Associate creative director Sally Chu
Copywriter Law Ka In
Exposure Outdoor
