Sccube hires Lewis PR for Singapore brand building

SINGAPORE - Sccube the Apothecary, a Singapore-based retailer specializing in skincare and wellness brands, has hire Lewis PR Singapore on a six-month contract.

Sccube is looking build its brand and increase affinity among health- and image-conscious Singaporeans.

Yap Eng Kian, director of Sccube the Apothecary, said: “Since we launches in January 2007, we’ve built a large base of loyal clients in Singapore. But as we move into the next stage of growth, we need a PR partner who understands our business, who we’re targeting, and the best way to communicate our messages.”
 
Lewis will be responsible for positioning Sccube the Apothecary as a unique retail concept and raising awareness of its product offering, which includes beauty and wellness treatments by dr. brandt, EUOKO, Juice Beauty, Philip B., RéVive, and Zelens.