Samsung takes emotional route for wash line-up
<p>NEW DELHI: Samsung India Electronics has launched a new television </p><p>and print campaign with the theme "Samsung loves your skin" to promote </p><p>its washing machines. </p><p><BR><BR> </p><p>The campaign, by Triton Communications, features a mother and a </p><p>baby. </p><p><BR><BR> </p><p>One execution states: "Detergents wash out dirt from the clothes. But </p><p>who rinses out the stubborn detergents?" The executions convey the </p><p>message that getting rid of dirt is just half the job. J H Park, Samsung </p><p>India vice-president of marketing, said: "We wanted to communicate with </p><p>the customer at a more emotional level and go beyond talking about the </p><p>benefits from the hydrojet technology of our previous campaigns." </p><p><BR><BR> </p>
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