NEW DELHI: Samsung India Electronics has launched a new television
and print campaign with the theme "Samsung loves your skin" to promote
its washing machines.
The campaign, by Triton Communications, features a mother and a
baby.
One execution states: "Detergents wash out dirt from the clothes. But
who rinses out the stubborn detergents?" The executions convey the
message that getting rid of dirt is just half the job. J H Park, Samsung
India vice-president of marketing, said: "We wanted to communicate with
the customer at a more emotional level and go beyond talking about the
benefits from the hydrojet technology of our previous campaigns."
