Saatchis sponsors Lovemarks in China
<P>A Chinese TV show based on Lovemarks, the branding philosophy developed by Saatchi & Saatchi Worldwide CEO Kevin Roberts, has gone to air in a nine-part series produced in collaboration with iCable Satellite Television. </P> <P>The show, which examines some of the world's leading brands and their experiences in China, is broadcast on iCable's Horizon Channel. Lovemarks, which has also been published as a book in several languages. The show features episodes on brands such as adidas, Tsingtao Beer, Lego and Starbucks. </P> <P>"We chose to feature (brands) that are familiar and relevant to the Chinese audience, in order to make the idea easy to understand," said Etty So, deputy general manager, Saatchis Guangzhou.</P> <P><BR> </P>
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