The Indonesian version of Roy Morgan Single Source, due to officially launch in March, collects information each month from a random sample of 2,000 people living in urban and rural Indonesia, giving it far wider coverage than rival study, Nielsen's Media Index.
The research agency is thought to be eyeing expansion into India and Greater China after spending most of last year tailoring the Australian survey to the Indonesian market.
Roy Morgan International's regional director, Debnath Guharoy, a former marketer with Kraft and Unilever, anticipated the survey could be set up relatively quickly now it has been successfully adapted to the Asian market. "The next country is not going to take us the nine months Indonesia took us, it's going to take nine weeks," he said.
Surveys in other markets will follow the same format of the Indonesian study, which builds up a store of information on media use and buying behaviour by interviewing the same person three times within seven days.
The database will be updated quarterly.
Roy Morgan study to launch in Asia after Indo test run
Roy Morgan Re-search, the survey company behind Australia's primary source of combined media and consumption information, is gearing up to introduce the survey to Asia after a successful test run in Indonesia.
