Lam moves to the role from TBWA Shanghai, where as senior business director, focused on leading integrated campaigns for the agency’s key clients in China.
In his new role, effective 6 April, Lam will report to CC Tang, chairman of Havas Worldwide Hong Kong and chief creative officer of Havas Creative Group Greater China.
He is tasked with leading and managing the group’s creative operations, with a central focus on talent acquisition, growing existing clients and driving new business.
Lam is no stranger to Havas, having spent 14 years with the network. He began his career at Havas Worldwide Hong Kong in 2000, where he stayed for 10 years before relocating to China as business director of Havas Worldwide Beijing.
In his career, he has worked with major brands including McDonald’s, MasterCard, Citi, DBS, Credit Suisse, Dettol, Durex, GSK, Air France, Hong Kong International Airport, Sony, Citroen and Sun Hung Kai Properties.
Mason Lin, chairman of Havas Creative Group Greater China said he believed Lam’s addition to the team would further foster the transformation of Havas Worldwide Hong Kong into a fully integrated agency with digital at its core.
Lam expressed excitement at his return to both Havas and his hometown of Hong Kong, adding that the network provides young talent an opportunity “to develop expertise in multiple aspects of business.”
“We all recognize the significance of integration in the agency business and I know our Hong Kong office is heading towards this direction,” he added.