According to a statement, the appointments come in response to Project’s growth in the region. “These appointments are a continuation of the strategic plan designed to accelerate Project: WorldWide’s development in Asia Pacific," said Mike Amour (pictured), CEO of Project: WorldWide APAC. "This year has been all about putting the building blocks in place. The next three years will be about bringing our unique vision for Project: WorldWide to life for established clients and for brands entering the region.”
Amour said that Bee has vast experience working with the world’s top brands, "creating and executing some of the their most important and recognisable campaigns in sectors ranging from IT to financial services and automotive. This experience will be invaluable as we continue to change the nature of the marketing game in the region.”
Bee previously worked for GPJ - the company's largest agency shop in the region - in regional sales and operations roles in London, Stuttgart, Singapore and Sydney. She started her career on the client side, working for AIG and Commercial Union.
GPJ Singapore GM William Lim will move to the newly-created position of operations/GPJ Asia Pacific. Amour said the new role is aimed at supporting the agency’s drive for organic growth and new business acquisition, as well as providing GPJ entities with improved operations assistance.
Both roles will report directly to Amour and go into effect immediately.
Project: WorldWide announces two key appointments
ASIA-PACIFIC - Project: WorldWide, an independent global agency network dedicated to engagement marketing has announced two Asia-Pacific appointments, with Caroline Bee joining as MD for Singapore and William Lim moving into the role of regional operations at Project’s experiential agency, George P. Johnson (GPJ).
