Philips has appointed independent shop The Secret Little Agency (TSLA) in Singapore as its lead creative agency for social media and marketing duties after a month long closed door pitch involving three other agencies.
TSLA is tasked with creative duties to develop experiential content for the brand and its products. The first work is expected to launch in the first half of Q4.
Concurrently, TSLA will also work closely with One Voice, the Omnicom public relations entity which services Philip’s globally, to develop an integrated social media platform that will allow for consumers to have greater interaction with the Philips brand and its wide range of products.
Philips assigns creative and social media duties to TSLA in Singapore
SINGAPORE - The Secret Little Agency, an independant creative shop in Singapore, has been tasked to roll out Philips' range of campaigns via social media.
